“Nationwide is on your side” A famous slogan everyone has heard. Nationwide is one the largest distributor of insurance in the United States and its specialty is auto insurance. Nationwide Mutual Insurance was started in 1925 as the Farm Bureau Mutual Automobile Insurance Company in Columbus Ohio. Farm Bureau’s Insurance had to have 100 customers by law to start up and become a full time insurance company, the agents of Farm Bureau went out at got the company ten times that amount with 1000 early customers.
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So from the very beginning Nationwide was on the path to success. The company started off only insuring Ohio state farmers. Three years later in 1928 Farm Bureau began to insure farmers in the surrounding states of West Virginia, Maryland, Delaware, Vermont and other states. It wasn’t until 1931 that Farm Bureau began to insure residents of small cities, and then it wasn’t until 1934 that they finally began to insure all residents on auto insurance. It was also in 1934 that Farm Bureau began to insure something other than auto insurance. They began to insure fire insurance as well as auto insurance.
In 1955, Farm Bureau Mutual changed its name to Nationwide Insurance, a name by which it’s commonly known today. In the 10 years that followed, Nationwide expanded into Oregon, making the company truly “nationwide”. It also expanded into 19 other states, bringing the total by 1965 to 32 states and the District of Columbia. The company became a nationwide car insurance specialist company which is where the name of Nationwide came from.
By 1997, the city of Columbus had grown to become the 15th largest city in the United States. However, Columbus by this time was the largest American city without what would be considered a major professional sports franchise; that is, one competing in the leagues of Major League Baseball, the National Football League, the National Basketball Association, or the National Hockey League. After plans to move the Hartford Whalers to Columbus failed when voters rejected a tax levy, the Nationwide Mutual Insurance Company announced that it would build an arena adjacent to One Nationwide Plaza in an effort to bring an NHL franchise to Columbus.
This second effort was successful, and the Columbus Blue Jackets began play at Nationwide Arena in late 2000. Nationwide Arena, named for the company, is the centerpiece of the Arena District, an area of entertainment venues, restaurants, and hotels linking downtown Columbus with The Short North neighborhood.
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Nationwide is the 105th company according to the fortune 100. Nationwide sponsors everything from the sports franchises within Columbus Ohio to the stadiums they play in. Nationwide has also recently bought the rights to sponsor its own NASCAR series, The NASCAR Nationwide Series. Nationwide insures everything from life insurance, to homeowners, to auto insurance, so Nationwide insures many people and is one of the biggest car insurance specialist companies in the United States.